Marine Marketing Manager

Marine Marketing Manager

Title: Marine Marketing Manager
Location: USA-KS-Olathe
Other Locations:
POSITION SUMMARY: Through a thorough and in-depth knowledge of the products, programs, distribution, customers and global stakeholders of the marine market segment, proactively lead the strategy, planning, design and execution of the integrated marketing plans to support the overall marine business segment.


ESSENTIAL FUNCTIONS:

* In-depth knowledge of the products, services, customers, distribution and competitors of the Garmin marine segment
* Develop strategies and marketing plans that involve multiple facets of marine marketing to ensure the successful positioning, messaging and promotion of marine products with a strong support to sales strategy initiative
* Plan, develop and manage marketing budget which collaborate cross functional marketing functions such has media buy, PR, tradeshow booth creation & deployment, and Pro-staffs
* Develop marketing materials, including sales presentations, product brochures, data sheets, white papers, testimony videos, social media, training materials that can include on-line training website, and other creative avenues
* Lead and participate in cross-functional teams as part of the go-to-market planning process, collaborating with Marketing Communications, Sales and Business Development
* Develop channel partner support programs including go-to-market and product workshops, sales training (train the trainer), sales presentations, collateral and POS materials. Conduct on-site workshops at channel partner locations
* Be the advocate for the marine market and take ownership of the complete and integrated promotional needs of the segment
* Work closely with Marketing Communications to coordinate PR, press events, advertising, product trainer teams, and many facets of product awareness activities
* Identify relevant industry event sponsorships and speaking opportunities to support product awareness
* Manage and foster peer relationships with channel partners
* Develop good working relationships with engineering team leads, segment board members, sales, product line managers, and PR group
* Communicate effectively with creative, production, web, video, merchandising, trade show, sponsorship and PR members to meet Garmin's overall communications objectives
* Assist with the media planning and sponsorship activities of the marine segment based on an intimate knowledge of the target demographic and market objectives.
* Create status reports on completed work and work-in-progress
* Report on the effectiveness of advertising and marketing efforts via survey, etc
* Stay abreast of competitors' products, programs and promotions and report the impact on Garmin's own marketing and sales
* Work with packaging, PR, print, web, interactive, sales/marketing, and more to keep all communication consistent across all messaging outlets
* Work with the Creative Director and Brand Strategist to develop long-range strategies and campaigns that can be shared with Garmin offices globally

OTHER RESPONSIBILITIES:

* Perform job functions independently with minimal direction from supervisor
* Develop strong focus in planning, strategy, strong project management, follow through, and projects completion
* Ability to travel to meet with customers and attend various marine tradeshows/events as needed
* Accept and complete projects and other duties as assigned by manager
EDUCATION, EXPERIENCE AND SKILLS REQUIRED:

* Bachelors Degree in Marketing, Business, Communications or a field of study relevant to the essential functions of this job description
* Must possess a minimum of 7 year progressive marketing experience in marketing and/or advertising field
* Must possess demonstrated strong and effective verbal, written, and interpersonal communication skills
* Must possess the ability to motivate, persuade and positively interact with a wide variety of people
* Must possess demonstrated superior organizational and analytical skills with keen attention to detail and quality
* Must demonstrate a commitment to success and driven to achieve goals with ability to demonstrate past success
* Must possess excellent time management skills and ability to generate and support pragmatic solutions that meet Garmin's marketing strategy and execution
* Must possess the ability to effectively provide - and accept - constructive criticism
* Must possess big-picture strategic skills as well as close attention-to-details relevant to Garmin's business needs

DESIRABLE QUALIFICATIONS:

* Masters Degree, preferably MBA
* Knowledge in Marine industry is preferred
* Work experience in social media marketing is preferred
* International business experience
* PMP certification

EEO/AA